‘Siamese Asset’ announces 2020 business plan to holistically
expand real estate lines
by applying 3 main strategies to increase diversified business
portfolio
The Executive Director & Chief Executive Officer of Siamese Asset Plc. added that, because of such combined strategies, the Company has prepared to increase the scope of real estate project developments under the new model called “Branded Residence” to increase the income portfolio from rentals and to create added value for condominium projects, by partnering with a leading hotel chain to help provide integrated services through complete multifaceted living, including project management, common area and all units in the project while offering luxury services of international hotel standard in order to promote the development potential of real estate projects for the Company.
With such a continuous growth in performance, the Company has devised their 2020 business plan by expanding the development of real estate projects to become more diversified along with the determination to become the “Living’s Value Creator”, in other words the real estate developer who quickly responds to their customers’ needs and creates value in every living and investing experience. This is being done by adding food & beverage business and rental space services such as cloud kitchen, rental service business such as Serviced Residence, that will help to create more secured income flow and increase value to their customers’ assets through the improvement of the regular after-sales services and for condominiums to rebrand and upgrade to become the “Branded Residence” under the three new main strategies, as follow:
1) The development of the units that remain the properties of the customers along with rental services – Designing and developing the units to be suitable for rental as serviced residences for sales to customers who are investors seeking returns from rentals. Plans are in place to develop and include such units in almost all projects, namely, The Collection, Siamese Exclusive 42, Siamese Exclusive Ratchada, Siamese Rama 9, Siamese Sukhumvit 87 and Siamese Sukhumvit 48, where hotel-like amenities will be made available to renters.
2) Development of buildings for rent that will remain the properties of the Company – The Company plans to hold ownership in projects located in high potential locations, such as condominiums whose functionality can be changed into hotels or serviced residences, and commercial spaces for rent in order to increase the proportion of regular income from rental business with the plan to develop such buildings in The Collection, Siamese Exclusive 42, Siamese Exclusive Ratchada, Siamese Rama 9, Siamese Sukhumvit 48 and Siamese Sukhumvit 87 projects – which are considered mixed-use real estate.
The Executive Director and Chief Executive Officer of Siamese Asset PCL further said that, under this strategy, the company is preparing to expand its real estate development line under a new ‘Branded Residence’ model to increase its rental income portfolio and add value to its condominium projects. It will join forces with leading hotel chains to provide a fully integrated service with perfect living in every respect, covering building management, common areas and all units in the project, along with Luxury Service to hotel standards, to strengthen the company’s real estate development potential.
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