Siamese Asset Unveils New Presenter Apo-Nattawin
and Launches a New Commercial Under the Concept "THE SUSTAINOVATIVE LIVING"
Expanding Green Spaces for a Better Quality of Life

The lifestyle of the new generation has changed when it comes to choosing a home. The focus is now on locations that support daily life, founded on a good quality of life, a good community and private space, in line with the new way of life of passing on a sustainable world and reducing environmental impact, through design concepts that apply modern technology and innovation to save energy, increase convenience and be friendly to residents at the same time. For this reason, Siamese Asset Public Company Limited or SA, a leader in fully integrated real estate development, is one of the organisations embracing this concept by developing residential innovations towards "THE SUSTAINOVATIVE LIVING" creating sustainably environmentally friendly homes that meet the needs of modern lifestyles through quality residential projects, building on the concept “Siamese Asset Asset of Life: Creating Value in Every Way of Living”

Mr. Khajornsit Singsansern, Chief Executive Officer of Siamese Asset Public Company Limited, a developer of both high-rise and low-rise real estate as well as other businesses that extend from residential living, such as hotels, restaurants, health & wellness, and residential technology, to serve the lifestyles of every consumer group under the concept “Siamese Asset : Asset of Life: Creating Value in Every Way of Living”, explained the origins of this concept: “For more than 14 years, we have been a real estate development company with a team of experts in both construction and design who have accumulated long experience. Today, Siamese Asset has more than 26 completed projects and projects under development, as well as 5 hotels already in operation and another 7 under development. The Company has a policy committed to developing innovations under the principle of "THE SUSTAINOVATIVE LIVING" which focuses on developing projects that use environmentally friendly materials and save water and energy for sustainable development. And as consumer lifestyles have changed, with an emphasis on convenience, freedom from worry about one's home, and genuine relaxation, Siamese Asset offers a comprehensive range of additional residential services, including Branded Residence condominiums serviced by hotel chains such as Wyndham, Ramada and Cassia by Banyan Tree, with 24-hour Concierge service, laundry services and room cleaning services available to choose from. In addition, in response to the growing trend of concern for a sustainable, environmentally friendly quality of life, we have Siamese Technology, a company dedicated to inventing new residential innovations, including heat protection systems, sound insulation systems and Air of Life, an air circulation system that supplies fresh air while filtering PM 2.5 dust and airborne viruses. These technologies play a very important role in the decisions of today's consumers. Our commitment to this concept has resulted in all Siamese Asset projects in 2024 focusing on the concept of environmental conservation for a sustainable quality of life. Most recently, we received the EDGE Champion award, the global green building certification standard, from IFC (International Finance Corporation: IFC), a financial institution of the World Bank (The World Bank Group), making us the first real estate developer in Thailand to receive this award, for the Monsane Exclusive Villa Ratchaphruek-Pinklao project, the Monsane Ratchaphruek-Chaengwattana project and the Tribe Living Sukhumvit 39 hotel.”

Siamese Asset Public Company Limited has therefore taken this opportunity to hold a press conference to unveil its presenter, who will serve as a representative of the new generation, sharing a lifestyle of living in one's own way. “The core concept behind Siamese Asset's project development is quality, and our new presenter Apo-Nattawin Wattanagitiphat is a representative of the new generation who is meticulous in choosing products of the highest quality and best value, which matches the Company's philosophy. In addition, Apo is a successful artist who is popular on a global level, which further helps promote our image to a wider audience. He presents a perspective on living through the Join our Asset of Life campaign in a new commercial that will be released on Siamese Asset's social media channels, including Facebook, Instagram, TikTok, YouTube and Twitter. And soon, we will also have a 6-episode series for everyone to follow.”
Mr. Khajornsit Singsansern also thanked everyone for their continued support of Siamese Asset, and promised never to stop developing good things for customers in the future. For those currently looking for a quality residential project, Siamese Asset is offering a special promotion to welcome the Join our Asset of Lift campaign, with discounts of up to 8 million baht. For more information, please call 1306
Young actor Apo-Nattawin Wattanagitiphat, a representative of the new generation, also spoke about his perspective on choosing a home, revealed his favourite corner of his own home, and talked about being entrusted with the role of Siamese Asset's presenter: "I'm someone you could call a homebody, because I like to spend most of my free time at home. What everyone saw in the commercial is really me. Spending free time relaxing, watching films and listening to music in a space where we feel comfortable and have privacy lets us unwind, spend time with ourselves and Recharge energy, so that I'm fully ready to pass on happiness and positive energy to everyone who supports me from all corners of the world. For me, every corner of the home is a favourite, because I chose everything in my home myself. When deciding on a home, whether a house or a condo, I research thoroughly, for example, what the project offers that suits my lifestyle and the quality of the materials used. The location itself is also a key reason for the decision. Another aspect is the various services, and residential technology is also important; besides providing convenience, it also affects health. Being entrusted to be Siamese Asset's presenter this time, I feel very grateful and truly honoured that they see that I have many things in common with Siamese Asset. After living there and experiencing it myself, I know it's a place that truly suits my lifestyle, because Siamese Asset is renowned for quality and value, and also chooses environmentally friendly and energy-saving materials. I was impressed from the first time I became a resident of the project, from the location in the city centre right next to the subway, to the various services within the project where I live, which is a Branded Residence project serviced by a hotel chain. It's like living in a hotel. There are staff providing service from the entrance; when you order food, someone brings it up to your door, and there's also a bed linen change and room cleaning service. It's very convenient. So I have more free time to rest, think about work and fully Recharge energy. Another thing I like is that the project has restaurants, a café and a spa right within it. When friends come over and want to use the services at any time, we can do so immediately. It's very convenient."

In addition, as presenter, Apo-Nattawin also spoke about working with Siamese Asset: "Besides the commercial that has already been filmed and that everyone has just watched, there is another commercial in the form of a series for everyone to follow, in which my friends from Be On Cloud will also join as lead actors. I'd like everyone to stay tuned. I also have other campaigns with Siamese Asset, and each activity is a lot of fun. I'd like all home lovers, as well as all fans, to follow updates on all SIAMESE ASSET communication channels," Apo-Nattawin concluded.
Newsroom & Activities


25 May 2024
Siamese Asset Introduces New Presenter Apo-Nattawin and Launches Commercial Under the Concept "THE SUSTAINOVATIVE LIVING", Expanding Green Space for a Better Quality of Life
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