Siamese Asset Creates a New Luxury Brand
"THE COLLECTION"
A Flagship Project Valued at THB 4,800 Million, Reflecting the Concept
"Live without Compromise" to Deliver the Best and Greatest Value
Bangkok (9 October 2018) Siamese Asset Co., Ltd., a leading Thai real estate developer distinguished by its living innovations, has opened its top-segment portfolio with a new brand to fill the luxury real estate market. Its latest development is the condominium project "THE COLLECTION", a flagship project valued at THB 4,800 million, under the concept "Live without Compromise: The Ultimate in Refinement, Attentive to Every Detail, for the Best and Greatest Value". It stands out with a premier location in the "Sukhumvit-Asoke" area and the green space of Benjakitti Park, offering a first-ever luxury condominium experience aimed at potential, high-purchasing-power market segments, including young families, business people, and Thai and foreign investors.
Mr. Khajornsit Singsansern, Managing Director of Siamese Asset Co., Ltd., said, "The company creates real estate projects under the brand" SIAMESE "with care and meticulous attention to every detail, to add value to the living experience and a unique way of life, in line with the slogan "Asset of life…Creating Profit from Every Way of Living". Its portfolio is divided into housing estates, condominiums and offices. In the condominium segment, the company offers a diverse range of projects, such as high-end condominiums under the "SIAMESE Exclusive" brand, Middle High condominiums under the "SIAMESE" brand and urban-mass condominiums under the "Blossom" brand. Most recently, it has created a luxury condominium project, the company's top segment, under the brand "THE COLLECTION", a flagship project valued at THB 4,800 million, offering a new experience with a condominium in the finest location in the heart of Sukhumvit-Asoke, with a modern building design and World-class interior materials imported by the project from Italy and Germany to suit a sophisticated lifestyle.”
The "THE COLLECTION" project covers an area of 2 rai 57.8 square wah, or approximately 3,431 square metres, with a project value of THB 4,800 million. It is located on a high-potential site on Sukhumvit Soi 16, which connects to several main roads including Sukhumvit, Asoke and Rama 4, just 2 minutes from BTS Asok Station. It is designed under the concept "Live without Compromise: The Ultimate in Refinement, Attentive to Every Detail, for the Best and Greatest Value", with every stage of construction carefully controlled to international condominium standards. It comprises 2 buildings, with the main building rising 41 floors and containing 443 residential units, divided into 3 unit types:
• 1-Bedroom (1 bedroom, 1 bathroom) with usable areas from 80 – 34.20 square metres, totalling 334 units
• 2-Bedroom (2 bedrooms, 2 bathrooms) with usable areas from 80 – 69.50 square metres, totalling 107 units
• Penthouse (3 bedrooms) with usable areas of 20 and 135.35 square metres, totalling 2 units
Mr. Khajornsit further said, "The company has partnered with experienced experts in design, namely Creative Crews Ltd., the project's architectural design consultant, which has brought out the project's key highlights and expressed them strikingly in the project's structure, and ONG & ONG Design Co., Ltd, responsible for the interior design, which reflects the project's identity with finesse, from meticulous attention to every design detail to the selection of world-class imported materials, such as kitchen sets by the "Snaidero" brand from Italy, designed by a Ferrari car designer, using a furniture surface finishing process like the paint coating on Ferrari cars, giving surfaces a luxurious, glossy feel and helping to prevent fingerprints; kitchen appliances by the "Kuppersbusch" brand; and exquisitely appointed bathrooms featuring masterpiece sanitary ware by world-class designers from the "Hansgrohe" brand, with every piece made of brass, for which THE COLLECTION has also ordered a special new colour that is uniquely beautiful and one of a kind. In addition, the world's No. 1 quality marble tiles from Italy, by the "Ariostea" brand of Iris Ceramica Group, with guaranteed world-class quality, are used in the kitchens and bathroom floors of the project, among others."
A full range of facilities has been created, such as a Fitness centre, Co-Working Space, Mini Theatres, Private Meeting room, Sky Jogging and Sky Garden, among others. Innovations for safety and convenience have also been created, from in-lift security with a CCTV Monitoring & Control system connected to the control room at all times for the highest safety of residents, to parking with both standard spaces and an "Automatic Parking" system, or smart parking, as well as the Home Intelligence System developed by the company for the convenience of residents, controlling everything at their fingertips.
In terms of marketing strategy and public relations, the company focuses on building the project's credibility through online and offline channels, such as Social Media campaigns on Facebook, online content and more, targeting high-purchasing-power customers divided into 4 groups: young thinkers and business people, "The Thinker"; trend leaders, "The Trendsetter"; travellers and investors, "The Traveler"; and collectors and small-to-medium-sized families, "The Collector". Construction is expected to begin in 2019 and to be completed in 2021, with selling prices starting at THB 6.2 - 45 million. The company is confident that it will be well received by both investors and buyers for residential purposes, Mr. Khajornsit concluded.
Sales Office, Flagship Project "THE COLLECTION"
Tel. 092-989-2459 or www.collection16.com
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