Siamese Asset Continues "One Day, I Walked into a Rice Field" for the 9th Consecutive Year
Joining Hands to Transform the Value of the Rice Fields into Meaningful Gifts of Appreciation
Siamese Asset Public Company Limited (SA), led by Mrs. Sunanta Singsansern, Co-Chief Executive Officer, together with more than 60 employee volunteers, participated in the ninth annual "One Day, I Walked into a Rice Field" activity on Sunday, 23 August 2026, at an organic rice field in Ban Pho District, Chachoengsao Province. The activity provided employees with an opportunity to learn about agricultural practices and the rice production process through hands-on experience in the field.
Held for the ninth consecutive year, "One Day, I Walked into a Rice Field" is organized under the concept of knowledge exchange and experiential learning. The initiative allows employees to reconnect with nature, appreciate the value of Thai rice, and gain a deeper understanding of the dedication and care behind every grain. Activities included rice planting and a Som Tam-making competition, creating a fun and friendly atmosphere among participating employees.
The rice harvested from this activity will be used in restaurants operated by the company's affiliated businesses and prepared as New Year gifts for Siamese Asset's business partners and customers. Each gift will serve as a meaningful expression of gratitude, reflecting the dedication, hands-on effort, and shared values behind its creation.
In addition to strengthening relationships among employees, the activity promotes an understanding of agricultural practices and raises awareness of the importance of natural resources and environmental conservation through meaningful, hands-on experiences. Siamese Asset remains committed to conducting its business while creating positive value for society, local communities, and the environment. The company continues to encourage employees to participate in activities that generate lasting benefits, in line with its philosophy, "Asset of Life -- Creating Profits for Every Aspect of Life," as it strives to enhance quality of life and achieve sustainable growth together.
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